Strategic Analysis - Market Entry Strategy

Environment

Market       


    ▪︎ General economic developments
    ▪︎ Political and legal developments
    ▪︎ Socio-demographic developments
    ▪︎ Society, cultures, values and attitudes


     ▪︎ Market volume and development
    ▪︎ Analysis of competitors
    ▪︎ Analysis of the market price
    ▪︎ Customer´s analysis
    ▪︎ Market trends an innovations

Product

    ▪︎ Analysis of the client´s portfolio
    ▪︎ Selection of suitable products for the market
    ▪︎ Product positioning
    ▪︎ Identification of the target group